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The great ideas need collaboration to succeed

This week women who represent 22 countries will come to our town to compete for honours in one of the only WSL QS competitions for women in Australia. But it could have been more. There were more than 100 surfers who hoped to be part of the 2016 Women’sPro. And to think that this event might not have happened.
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Last year, something quite spectacular happened in our region. It was an idea that came to a local business banker while chatting with his wife. After hearing that the Surfest event was struggling to finddollars for the Women’s Pro, Colin Law called Warren Smith and outlined a plan that he hoped would help stage the 2016 event.

This week 73 businesses joined a number of the competitors at a special event to celebrate the successful crowd funding initiative that has attracted a classy line-up of about 80 women surfers.

Each of these businesses were invited to contribute just $1500 as part of the campaign. For most of us it was the opportunity to join fellow businesses to make sure that the 31 year home-grown Surfest event would continue to be successful.

Crowd funding an international event is a fantastic initiative but it demonstrated something even more important for our region – the power of great ideas.

Col Law came up with a great idea. But it was the way in which the idea was achieved that has brought the rewards. Together with his team, and the extended Surfest family, they used their collective heads and networks to get people onboard with each of the businesses expecting little more than a thanks. But it has delivered much more.

I don’t think too many of the 73 collaborating organisations would disagree that when people of the Hunter collaborate great things can happen.We stand with 72 other local businesses as proud supporters of world-class events for our region.

Ross Taggart is MD of Taggart Business Advisors

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